Branding

Today ILLA relies on its own brand and goes through a brand restyling process to express innovation in continuity. The colors are the same, but the made in Italy words are added to underline that the fact that this historical company, set up in Langhirano (Parma) in 1946, continues to have its production sites in Italy. And it does so to guarantee top level quality standards and strict controls to benefit consumers. ILLA renovates its line and gives thus birth to Classic, Creative Plus, Royal and Shine Royal, MasterChef, Party, Wellness Line, Illa Design, Illa Specials.
To complete its range of products, ILLA added "Perfect Coffee", a line of coffee makers, and Cook & Love, its lowest price line, with non-stick or ceramic coating, in a variety of fashionable colors.
Paying attention to technological innovations and market trends, ILLA also created the two new lines Bio-Cook and ILLA Pearl, with the revolutionary coating ILLA Pearl, engineered with DuPont, the world leader of non-stick coating.
All these lines come with the claim "Perfect Cooking" which summarizes the idea of reliability in the kitchen: these are beautiful, value for money pans, showing great care for detail and technologically advanced.